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1 – 3 of 3Arthur Daltas and Philip McDonald
This case illustrates some of the principles in the authors' article, “Barricades to Strategic Marketing Thinking,” which appeared in the January/February 1987 issue of Planning…
Arthur Daltas and Philip McDonald
“Barricades must be removed before the formulation of new plans begins.”
R. Henry Migliore and Neal Bratschun
The Management System Balance Sheet (MSBS) is a nonfinancial balance sheet that presents employees' evaluation of a firm's management system in terms of assets and liabilities…
Abstract
The Management System Balance Sheet (MSBS) is a nonfinancial balance sheet that presents employees' evaluation of a firm's management system in terms of assets and liabilities. The validity of the system has been tested in six organizations over a five‐year period. The results show that it can be of considerable use to strategic planners.